Our Story

A thread pulled from childhood,
stitched into today.

I didn't start Embroidist as a business. I started it as a way back — back to a boy who grew up watching his mother turn fabric into feeling, one stitch at a time.


Where it began

My mother was no ordinary seamstress. In a city like Meerut, she brought home a Singer Fashion Maker — one of its kind at the time — and turned our home into a place where creativity had a sound. The hum of that machine, the careful pulling of thread, the way a pattern would appear from nothing — it stayed with me.

Like most of us, I grew up and followed the expected path. Twenty-two years in corporate India. A career built on targets and spreadsheets. But the passion — for design, for stitch, for making something real with your hands — never left.

"The machine changed. The feeling never did."

The moment everything shifted

Two years ago, I walked into a Uniqlo store in Bangkok. In the corner, an embroidery machine was quietly making something beautiful in real time. I stood there longer than I should have.

When I came back to India, I looked everywhere for what I'd seen — a custom embroidered t-shirt, a personalized piece, something stitched with real thread and real intention. I found nothing. Everything was DTF prints, stickers, and shortcuts. Nobody was doing it properly.

That gap became Embroidist.


Built in a home studio. Built by hand.

Embroidist runs from my home studio in Meerut, Uttar Pradesh. One person. One machine. Every piece touched, checked and approved by me personally before it ships. If it isn't perfect, it doesn't leave. That's not a policy — that's just how I was raised.

My mother is 75 now. When she visits and sees the Brother PR-1055X running — this 10-needle powerhouse pulling German threads through premium cotton — her eyes light up. She says she wishes machines like this existed when she was young. I think she'd have taken over the world.

What goes into every piece

MachineBrother PR-1055X Pro — 10 needle commercial embroidery
ThreadsMadeira viscose threads — German imported, the gold standard in machine embroidery
FabricBio-washed ring spun cotton — anti-pilling, pre-shrunk
DigitizingEvery design digitized in-house for stitch precision
QCPersonal inspection — imperfect pieces are never shipped

About June — and why we do pet embroidery

Gagan and family — the people behind Embroidist

Meet June.

Five years ago, on a cold winter night in Delhi, a small puppy was found on the street. She came home with us and never left. June is now five, the unofficial studio manager of Embroidist, and the reason we take pet embroidery more seriously than anyone else in India.

Nobody was stitching pets properly in India. No portraits, no names, no paw prints — just generic prints and iron-ons. June changed that. We now embroider pet names, pet portraits and custom pet designs onto tees and wall art — because your dog, your cat, your rabbit deserves to be remembered in thread, not ink.

If you've lost a pet, or simply want to carry them with you — we understand that feeling more than most.

"Some of the most meaningful pieces we've made have four paws and a name."

Why I do this

People come to Embroidist for different reasons. Some want their name on a tee. Some want a portrait of someone they've lost, stitched permanently into fabric. Some want a company logo done right — not printed, not stuck on, but woven in for their brand, their team, their business. And some want June's face on a cushion cover.

Whatever brings you here — I treat every order like it matters. Because it does. To you, and to me.

I'm a 45-year-old father of two boys, husband to a beautiful wife, dog dad to June, a former corporate soldier of 22 years, and a maker who finally found his way home. Embroidist is what happens when passion runs out of patience.

Gagan Goyal

Founder, Embroidist · Meerut, India · support@embroidist.com · +91 9045 007 444

@thembroidist @embroidist